Hayley Brown is a growth marketing manager with eight years of hands-on experience building full-funnel, data-driven campaigns across agencies and consumer brands. Based in Los Angeles, she blends brand-centric strategy with meticulous customer journey mapping to turn insights into measurable acquisition and retention gains using SEO, paid media, email, and UX optimization. At 97th Floor she progressed from intern to senior content roles by pioneering AI-driven content workflows and producing case-study-backed campaigns that lifted organic traffic and conversions. Hayley’s background includes product-focused A/B testing that improved engagement and conversion metrics at Cozy Earth, showing a rare mix of creative storytelling and technical experimentation. Fluent in English and Danish, she brings global curiosity—she’s often found planning travel across the Baltics and Finland—and a personal touch to marketing that favors long-term customer relationships over short-term wins.
8 years of coding experience
3 years of employment as a software developer
Bachelor of Science - BS Marketing, Bachelor of Science - BS Marketing at Brigham Young University Marriott School of Business
Contributions:26 commits, 25 pushes, 1 branch in 1 day
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