Hayley Scullion
Senior Marketing Executive at Optical Express
United Kingdom
Summary
👤
Senior🎓
Top SchoolHayley Scullion is a Senior Marketing Executive with 11 years’ experience optimising customer journeys and business operations across higher education, retail and SME sectors. She specialises in integrating digital, social and transformational technologies to connect front- and back-end systems, accelerating communications, data-driven decision-making and organisational change. As a former KTP Associate and Operations & Business Manager, she has delivered hands-on business development projects for SMEs (including a company bakery) while setting project goals tied to measurable business outcomes. Holding an MSc in Digital Marketing with a focus on Extended Reality, she combines a passion for immersive CX and metaverse-aware content marketing with practical digital transformation delivery. Known for thriving on optimisation, she uniquely blends strategic forecasting of change pathways with grassroots experience launching digital services during the 2020 lockdown.
11 years of coding experience
6 years of employment as a software developer
Master of Science - MSc, Digital Marketing, Master of Science - MSc, Digital Marketing at University of the West of ScotlandHND, Display Design, A, HND, Display Design, A at City of Glasgow CollegeCertified Digital Marketing Professional, Digital Marketing, Certified Digital Marketing Professional, Digital Marketing at Digital Marketing Institute
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Github Skills (57)
boxen10
strap10
applescript9
wordpress9
litespeed9
packaging9
wordpress-plugin9
openlitespeed9
docker8
webserver8
composer8
hosting8
control-panel8
trellis8
php8
Programming languages (4)
Github contributions (5)
henscu/wordpress-bedrock-apache
Jan 2017 - Nov 2017
Contributions:23 commits, 22 pushes in 10 months
wordpresspackagingwordpress-plugindocker
henscu/capistrano-ssh-doctor
Jul 2016 - Apr 2018
Contributions:1 push, 1 branch in 1 year 9 months
capistranossh
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