Summary
Heather Gallop is a Web & Marketing Experimentation Manager with eight years of hands-on experience building and optimizing e-commerce experiences through web development, technical SEO, and conversion rate optimization. At Truckstop she progressed from WordPress Developer II to leading experimentation efforts, aligning technical projects with growth and customer satisfaction goals. She blends front-end craft—responsive design, performance tuning, and UI/UX—with data-driven testing to turn hypotheses into measurable lift. A self-taught developer who has steadily upskilled through freeCodeCamp, Udacity, Codecademy and other courses, she pairs practical coding ability with marketing sensibility from roles in web development and marketing coordination. Based in Martinsville, VA, Heather is comfortable shipping across the stack while keeping an eye on business metrics and user experience. Notably, her background in both graphic art and quality control gives her a rare attention to visual detail and reliability in experimentation work.
8 years of coding experience
7 years of employment as a software developer
Intro to Linux Harvard CS50, Intro to Linux Harvard CS50 at edX
Android Basics (Grow with Google Challenge), Android Basics (Grow with Google Challenge) at Udacity
Responsive Web Design Certificate, Responsive Web Design Certificate at freeCodeCamp
Computer Programming Computer Science, Computer Programming Computer Science at Khan Academy
Learn HTML and CSS Learn Java Script Learn the Command Line, Learn HTML and CSS Learn Java Script Learn the Command Line at Codecademy
Associate of Arts and Sciences - AAS Business Management, Associate of Arts and Sciences - AAS Business Management at Patrick & Henry Community College