Heitor Ribeiro is a Principal/Senior Frontend Engineer with 16+ years of experience building high-performance, AI-enhanced web apps using React, Vue, and TypeScript, currently shipping at Reddit. He has led frontend architecture and teams across LATAM, Europe, and the U.S., driving headless eCommerce, developer platforms, and DX improvements that scale to millions of users. An author of two best-selling Vue.js books and a visible OSS contributor to projects like Quasar and Vue Storefront, he blends technical leadership with community-building that grew engagement and adoption dramatically. Heitor has a track record of integrating AI into developer workflows—e.g., automating test generation to reach ~90% coverage—and of designing modular systems (micro-frontends, design systems) that accelerate delivery. Based in São Paulo, he pairs a product-first mindset with deep implementation ownership, favoring clean architecture and async-first remote collaboration.
9 years of coding experience
15 years of employment as a software developer
Bachelor’s Degree Computer and Information Sciences General, Bachelor’s Degree Computer and Information Sciences General at UDF Centro Universitário
Alokai is a Frontend as a Service solution that simplifies composable commerce. It connects all the technologies needed to build and deploy fast & scalable ecommerce frontends. It guides merchants to deliver exceptional customer experiences quickly and easily.
Role in this project:
Front-end Developer
Contributions:119 reviews, 100 commits, 160 PRs in 1 year 4 months
Contributions summary:Heitor primarily contributed to the development of a Nuxt.js theme module, specifically implementing and integrating a `StoreLocaleSelector` component. This component allows users to choose a store and language, with modifications to the header and top bar to include this functionality. The user also refactored the `StoreLocaleSelector` to display and select a current store, including the store's locale and flag, improving the user experience. The contributions centered on UI component development and integration within the Vue Storefront ecosystem.
Quasar Framework - Build high-performance VueJS user interfaces in record time
Role in this project:
Front-end Developer
Contributions:13 commits, 24 PRs, 21 comments in 1 year
Contributions summary:Heitor primarily contributed to the Quasar Framework's documentation and UI components. They implemented examples for various UI components like `QIcon` and `QInput`, including their usage with different styling options and mask configurations. The user also updated the landing page design and added new content. Furthermore, they fixed an issue related to the `GoBack` directive, ensuring correct navigation behavior.
pwavueiosquasarserver-side-rendering
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Heitor Ribeiro - Senior Frontend Engineer III at Reddit, Inc.