Summary
Helder Araújo is a product creative designer and entrepreneur with over two decades of experience at the intersection of research, strategy, branding and UX/UI, now shaping product experiences from Lisbon. He has founded and scaled multiple startups—many acquired—and led product and AI initiatives across healthcare, media and consumer apps, blending hands-on design with product leadership. Recent work includes pioneering multimodal LLM personalization for meditation at Positiv.ai and product roles at Robinhood and a healthcare startup studio, demonstrating a rare mix of creative direction and AI-driven product strategy. Known for keeping his hands on design while building teams and businesses, he brings a pragmatic, research-led approach to turning behavioral insight into elegant, usable products. An early TEDx licensee and longtime cross-disciplinary collaborator, he often bridges cultural insight and cutting-edge tech in ways that aren’t immediately visible in a resume.
10 years of coding experience
17 years of employment as a software developer
Bachelor, Social Communication, Bachelor, Social Communication at Universidade Federal de Minas Gerais