Summary
Henrique Pereira is a Growth Product Manager with 8 years of experience designing and scaling AI-driven product experiences that measurably increase adoption, retention, and revenue across global markets. He’s led platform and marketplace transformations—from rearchitecting AB InBev’s BEES into a multivendor ecosystem to optimizing e-commerce conversion and Partner Finder SEO at ServiceNow—bridging strategy, data, and engineering. Henrique excels at turning ambiguity into structured roadmaps, integrating AI into real user flows, and prioritizing experiments that move business metrics rather than vanity KPIs. Comfortable at the intersection of technical depth and commercial strategy, he partners with C-level stakeholders and cross-functional squads to deliver MVPs and scalable solutions. He also mentors product professionals globally on ADPList, having coached 80+ mentees, which sharpened his focus on storytelling and career clarity as complementary levers to frameworks and metrics. Based in Blumenau with a background in product analytics and data-driven MBA training, he combines hands-on execution with systems thinking to drive sustainable growth.
8 years of coding experience
6 years of employment as a software developer
Certificate Product Management (LONDON), Certificate Product Management (LONDON) at BrainStation
Postgraduate Degree Data Analysis, Postgraduate Degree Data Analysis at Descomplica
Master of Business Administration - MBA Strategy Management and Agile Methodologies, Master of Business Administration - MBA Strategy Management and Agile Methodologies at Descomplica Faculdade Digital
Product Analytics, Product Analytics at PM3
IT Management Information Technology, IT Management Information Technology at Anhanguera Educacional
Technology Entrepreneurship Entrepreneurship/Entrepreneurial Studies, Technology Entrepreneurship Entrepreneurship/Entrepreneurial Studies at Stanford University
Portuguese, English, Spanish, French, Italian, Japanese, German