Henry Hsu is a seasoned engineering executive with 17 years of experience scaling teams and systems from early-stage squads to multi-team organizations. As VP of Engineering at Trade Coffee he led a high-stakes Shopify migration, modernized legacy systems, and introduced self-service platforms that reduced operational overhead and sped delivery. He combines hands-on architecture and infrastructure work with executive-level ownership of engineering strategy, vendor/cloud costs, and cross-functional alignment with Product, Finance, and Ops. Previously at Peloton and Zendesk he built global teams, launched platform initiatives and consistently developed engineers into leaders. Known for pragmatic trade-offs and a focus on measurable business impact, he’s equally comfortable diving into code or designing processes that sustain long-term technical health. He often surfaces non-obvious leverage by turning vendor and incident-management friction into repeatable, automated workflows that keep the business moving.
17 years of coding experience
17 years of employment as a software developer
B.S., Computer Science, B.S., Computer Science at Case Western Reserve University
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