Hila Dotan is a seasoned UX and product design leader with 12 years of experience building end-to-end digital experiences, currently running her own studio, EpicX, after leading mobile UX teams at Chegg and heading design at Finout. She excels at aligning cross-functional global teams—research, content, marketing, and data—to create student-first, native mobile experiences that drive engagement. A mentor and active member of the design community, she supports early-career designers through Startup Designers and Design Leadership Forum. Her background blends hands-on visual and product design across print, web, and mobile, giving her a pragmatic eye for both brand and scalable product UX. Notably, she shifted from in-house leadership roles to entrepreneurship, bringing institutional design rigor to boutique, end-to-end product work based in Israel.
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