Himanshu Baweja is a seasoned software engineer and builder who has spent the past decade-plus architecting core advertising and messaging monetization products at Meta, from early News Feed Ads and Business Manager interfaces to founding the Messaging Monetization team that grew into a $10B+ business. He combines product-facing UI engineering (early Ads Manager and Ads Creation work) with large-scale systems leadership, setting technical direction for teams of 100+ engineers and contributing to multiple patents in ad monetization. A pragmatic founder at heart, he previously co‑founded a consumer motion-control startup that was a TechCrunch50 finalist, and today pairs deep product instincts with experimentation in Generative AI to help businesses scale commerce and support on messaging channels. Based in the Bay Area, he’s also an active angel investor across 20+ startups, giving him a rare blend of operator, inventor and investor perspectives.
9 years of coding experience
9 years of employment as a software developer
B.Tech., Computer Science, B.Tech., Computer Science at Indian Institute of Technology, Kharagpur
Contributions:4 commits, 5 pushes, 1 branch in 2 years 9 months
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