Summary
Horia Toma is an experienced engineer with 12 years building high-throughput, revenue-driven advertising and data platforms, currently leading Meta’s global Business Engineering App & Gaming program from Paris. He combines deep backend and cloud expertise—spanning microservices, serverless Azure APIs and ETL/analytics—with product-focused program leadership to drive adoption of Meta’s first-party ad solutions like Lead Ads. His career includes architecting large-scale booking and messaging systems, PCI-certified payments, and conversational AI analytics, reflecting a strong track record of reliability, scalability and cross-team coordination. Known for turning business opportunities into measurable engineering roadmaps, he blends hands-on implementation with strategic counseling for global advertisers. Less obvious: he moves comfortably between low-level C++ systems early in his career and modern cloud-native stacks, giving him rare breadth across decades of web and telecom infrastructure.
12 years of coding experience
16 years of employment as a software developer
Project Management in IT Master of Science Project Management Computer Science Finances, Project Management in IT Master of Science Project Management Computer Science Finances at Faculty of Informatics and Cybernetics, Academy of Economic Studies, Bucharest
English, French