Howie Z
Marketing Analytics Lead at Range
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolHowie Z is a Marketing Analytics Lead with 10 years of data and analytics experience, currently focused on scaling growth through experimentation, attribution, and automation. He has driven multimillion-dollar revenue and retention uplifts by building measurement systems across paid media, linear and digital TV, and first-party data integrations, and he excels in SQL, Python, dbt, and cloud analytics tools. Known for turning complex measurement methods (MMM, Shapley, multi-touch) into actionable guardrails and fast weekly experiments, he reduces reporting friction with automated pipelines and dashboards. His background spans both product and client-facing roles—from research and biostatistics to leading media analytics teams—so he bridges marketing, product, and engineering to ship insights that influence decisions. Based in New York, he treats AI as a workflow accelerator rather than a buzzword, and he’s proven at operationalizing novel analytics into repeatable business outcomes.
10 years of coding experience
7 years of employment as a software developer
Master's degree Mathematics, Master's degree Mathematics at New York UniversityBachelor's degree Dual Major in Mathematics & Statistics, Bachelor's degree Dual Major in Mathematics & Statistics at Penn State University
Chinese, English
Github Skills (10)
mortar10
computer-science10
yelp-fusion-api9
fusion7
yelp7
api6
nodejs4
cypress1
payment1
testing1
Programming languages (5)
Github contributions (5)
LifeisaJourney/v2-portfolio
Sep 2018 - Jun 2023
Contributions:30 pushes, 1 branch in 4 years 10 months
LifeisaJourney/developer-roadmap
Jan 2019 - Jul 2024
Roadmap to becoming a web developer in 2018
Contributions:3 pushes in 5 years 6 months
javascriptnodejsweb-developer
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