Hugh Winkler is a founder and CEO with 15 years of leadership building production-focused software for the energy sector, currently commercializing Factor Drive®, the first computed geosteering SaaS that improves horizontal well placement and reduces sidetracks. He combines deep geophysics training (M.A., UT Austin) with decades of hands-on engineering—from wireline fieldwork at Schlumberger to building seismic and well-data platforms—giving him rare domain fluency across subsurface science and software. Previously he led research and product engineering at Drillinginfo, creating a WebGL 3-D viewer that treated global well datasets like a bookmarkable, RESTful geospatial workstation. His entrepreneurship stretches back to founding Wellstorm, a standards-based WITSML service platform, and developing commercial seismic and visualization products licensed to industry players. Known for turning complex geoscience problems into scalable, web-native systems, he pairs rigorous computational thinking with practical field-proven instincts. Based in Austin, he blends startup grit with academic depth to drive measurable production upside for operators.
15 years of coding experience
24 years of employment as a software developer
M.A. Geophysics, M.A. Geophysics at The University of Texas at Austin
B.S. Applied Physics, B.S. Applied Physics at Georgia Institute of Technology
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Hugh Winkler - Founder And CEO at Factor Technology