Summary
Hugo De Zela is a Senior Analyst and seasoned delivery manager with over 20 years leading digital transformation and ecommerce programs across Latin America, currently based in Lima. He has delivered 30+ omnichannel projects for major retailers and governments using Magento, VTEX, Shopify and custom platforms, repeatedly winning Ecommerce of the Year awards for clients. Hugo combines hands-on architecture and cloud-savvy engineering with Agile delivery, having led multiple multidisciplinary cells and reduced development cycles by half on large-scale implementations. Beyond ecommerce, he built high-throughput streaming and CDN-like systems, an NLP assistant for hospitality operations, and a smart-button automation that saved thousands of manual hours—demonstrating a knack for blending product thinking with operational impact.
11 years of coding experience
18 years of employment as a software developer
Arquitectura y Programación Web, Ingeniería de Sistemas, Arquitectura y Programación Web, Ingeniería de Sistemas at UTN
Relaciones Internacionales, Relaciones Internacionales at Universidad del Salvador
Spanish, English, French, Portuguese