Summary
Hugo Lucena is a product and technology leader with over a decade of experience designing user-centered digital products and leading cross-functional teams from São Paulo. He has progressed from UX designer and co-founder roles to senior product leadership, currently heading Product and Technology at Yuca while also teaching Digital Product Management and UX at PUC Minas. Hugo blends hands-on UX craft with strategic roadmap and OKR-setting, having led AI agent initiatives, B2B platforms, and go-to-market MVPs across fintech and enterprise contexts. His background includes a Master’s in Interactive Telecommunications from NYU and a history of running design sprints, user research, and product discovery that consistently validate market fit. Notably, he moves comfortably between teaching, advising, and operational leadership—bringing academic rigor to fast-paced product delivery.
10 years of coding experience
10 years of employment as a software developer
Bachelor's degree, Graphic Design, Bachelor's degree, Graphic Design at Universidade do Estado de Minas Gerais
Master's degree, Interactive Telecomunications, Master's degree, Interactive Telecomunications at New York University
Especialização - Diploma, Design de Interação (Interaction Design), Especialização - Diploma, Design de Interação (Interaction Design) at PUC Minas