Hugo Maestá
Senior Software Engineer II at UpCodes
Brazil
Summary
👤
Senior🎓
Top SchoolHugo Maestá is a Senior Software Engineer II with 11 years of experience blending product-minded front-end craftsmanship and pragmatic engineering across multiple startups and two co-founded companies. With a bachelor's in Design, he uniquely marries visual sensibility and usability thinking with scalable web development, driving higher conversion and cleaner UX in e-commerce and SaaS products. His track record includes founding Convertpack and Landing.studio—projects that delivered measurable revenue and conversion improvements—and building logistics tech at Expedido within a retail group. At UpCodes he progressed from Software Engineer to Senior II, demonstrating steady impact in product-focused engineering roles. Based in Brazil, Hugo brings entrepreneurial grit, hands-on execution, and a user-centered approach that turns design insight into reliable, production-ready systems.
11 years of coding experience
15 years of employment as a software developer
Bachelor's degree Design, Bachelor's degree Design at Universidade Federal de Santa Catarina
Portuguese, English
Github Skills (200)
touchid10
browser10
html10
fonts10
static-site-generator10
full-stack10
ssg10
vercel10
popup10
css10
hardware10
tooltip10
docker-desktop10
cropperjs10
font-size10
Programming languages (14)
Github contributions (5)
convertpack/docs
Jul 2020 - Jun 2021
Contributions:36 pushes, 1 branch in 10 months
convertpack/cashier
Feb 2020 - Jul 2021
Contributions:2 pushes, 2 branches in 1 year 4 months
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