Senior Staff Engineer, Analytics at Decathlon Digital
Paris, Ile-de-France
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Summary
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Senior
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Top School
Hugo Palmer is a Senior Staff Engineer in Analytics based in Paris with 10 years of experience building data platforms and teams that turn complex signals into business impact. At Decathlon he now leads transverse analytics, after scaling BlaBlaCar’s data and marketing capabilities where he invented the Incrementality Factor to optimize an eight-figure marketing budget. He combines hands-on data full-stack skills (BigQuery, Python, ETL, ML) with people and product-oriented leadership, having grown and upskilled teams from analysts to analytics engineers. His background spans research-grade optimization (INFORMS-published work on scalable assortment algorithms) to production ML for marketplace matching and fraud detection. A former naval watch leader and international research collaborator, he brings operational discipline and cross-cultural experience to fast-moving, cross-functional projects. Hugo’s forte is turning rigorous mathematical thinking into pragmatic, production-ready data products that stakeholders can trust.
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Hugo Palmer - Senior Staff Engineer, Analytics at Decathlon Digital