Summary
Huiru Xiang is a product leader with 9 years of experience and 8+ years focused on recommendation systems, digital ads and e-commerce, currently directing Display/Recommendation Ads, Ad Network and Programmatic Creative at Meituan. She has led global recommendation and sponsorship ad products at eBay and pioneered in-app shopping and item recommendation ad platforms at Alibaba, combining deep technical grounding in software engineering with an MBA-backed business acumen. Her expertise spans programmatic display, mobile and native ads, SEM, behavioral targeting, retargeting and DMP design, plus API and third-party partner management. Known for building and scaling cross-functional product teams, she blends hands-on product ownership with strategic go-to-market execution across China and global markets. A Beijing-based operator with a strong academic track (Peking University, Beijing Jiaotong University, and an MBA from Baruch), she also maintains a technical blog that surfaces her thinking on product and ads strategy.
9 years of coding experience