Summary
Huixin Koey is a data and analytics leader with 10+ years of experience translating ambiguity into executable strategy and measurable growth, currently heading Regional Data & Analytics at AIRR Labs and reporting directly to the CEO. She built AIRR’s data capability from scratch—architecting the platform and foundational layers that power analytics, AI, and client-facing products—while shifting teams from reporting to AI-driven prediction and decision automation. Her background spans e-commerce growth and commercial analytics at Lazada, large-scale ML and optimization for Singapore’s Tuas port at PSA, and early-career operational optimization roles that delivered multimillion-dollar savings. Huixin blends technical depth (MS in Business Analytics, engineering grounding) with commercial impact—designing experiments, segmentation, and ROI-driven initiatives across six countries. She’s notable for pairing hands-on data platform architecture with product-facing analytics, ensuring data work directly influences product, marketing, and operations decisions. Based in Ho Chi Minh City, she excels at scaling cross-functional teams that turn insights into repeatable business outcomes.
10 years of coding experience
10 years of employment as a software developer
Bachelor of Engineering - BE, Chemical Engineering, Bachelor of Engineering - BE, Chemical Engineering at National University of Singapore
Master of Science - MS, Business Analytics, Master of Science - MS, Business Analytics at NUS Masters of Science in Business Analytics (MSBA)
English, Chinese