Human Ashrafi is a hands-on technology leader with 10 years of experience driving complex digital transformations and commercial digitalization programs across startups and large enterprises. Currently Principal Commercial Digitalization at OBI Group Holding, he blends strategic vision with practical delivery—building robust software, streamlining processes, and scaling high-performing teams. He co-founded and served as CTO of rise technologies, developing browser-based industrial service software that improved operational speed and cost efficiency, and has held interim IT leadership roles across energy and retail sectors. Known for thriving in fast-paced, ambiguous environments, he moves quickly from concept to measurable outcomes while keeping engineering rigor front and center. Based in Cologne, he pairs a Master’s-level computer science background with hands-on product and architecture experience. A pragmatic operator, he often bridges commercial goals and technical execution in ways that reduce time-to-value for organizations.
10 years of coding experience
7 years of employment as a software developer
Master, Computer Science, Master, Computer Science at FernUniversität in Hagen
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Human Ashrafi - Principal Commercial Digitalization