Hussain M is a Principal Analytics Consultant with 11 years' experience helping organizations decode user behavior and turn measurement into action. He leads MarketLytics and consults independently on customer data strategy, routinely building and integrating analytics stacks using Google Analytics, Amplitude, Mixpanel, BigQuery, Google Cloud, Segment and GTM. Comfortable translating between marketing and engineering, he partners with agencies, startups and Fortune 500 teams to add technical depth to product and growth initiatives. He also advises and invests in early-stage ventures, bringing a blend of hands-on implementation and strategic measurement design. Based in Portugal, he’s equally at home hacking analytics pipelines as he is shaping long-term data strategies.
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