Huw Waters
Freelance Marketing Director Fractional CMO Strategic Partner For B2B Brands & Agencies
Horsham, England, United Kingdom
Summary
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SeniorHuw Waters is a results-driven marketing leader and Fractional CMO with 14 years’ experience turning B2B and agency marketing into measurable revenue growth across EMEA, the US and APAC. He’s built and scaled data-driven GTM programs that have delivered multi-million pound pipelines and strong ROI—examples include generating £6m+ pipeline at Paragon DCX and driving £10m+ new business at Codehouse. Equally comfortable with brand, SEO and performance marketing, he has led martech and CRM transformations (HubSpot, Salesforce, Pardot) and shifted teams from traditional funnels to ABM and buying-group approaches. Huw blends strategic leadership with hands-on execution—launching brands, running award-winning events, and integrating AI into Martech stacks to improve campaign effectiveness. His background in physics, materials science and teaching informs a systematic, analytical approach to risk-aware decision making and analytics implementation. Based in Horsham, he now partners with B2B brands and agencies as a freelance marketing director, often stepping into complex change programmes that need rapid commercial impact.
14 years of coding experience
2 years of employment as a software developer
Github Skills (28)
artificial-intelligence10
named-entity-recognition10
arabic-nlp10
entity-linking10
text-classification10
language-processing10
data-preprocessing10
spacy10
neural10
natural-language-processing10
cython10
fairness-ml10
nlp10
corenlp10
turkish10
Programming languages (3)
Github contributions (5)
huwwaters/Chromoscope
Jul 2017 - Feb 2018
Contributions:1 push, 1 branch in 6 months
universeexploremilky-wayraysgalaxy
huwwaters/spaCy
Aug 2020 - Aug 2020
💫 Industrial-strength Natural Language Processing (NLP) with Python and Cython
Contributions:14 pushes in 8 days
pythonlanguage-processingnatural-language-processingthainlp-machine-learning
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