Ian Cassidy
Commerce Director - D2C at RAW Commerce
Manchester, England, United Kingdom
Summary
🤩
Rockstar🎓
Top SchoolIan Cassidy is a commerce-focused digital leader with a decade of experience scaling high-performance D2C operations and running digital P&Ls for fast-growth brands. Currently Commerce Director at KBF Enterprises and founder of RAW Commerce, he blends hands-on technical roots in Magento and web development with strategic ownership of acquisition-to-retention customer journeys. His background includes leading Magento teams at a top UK digital agency and managing large-scale e-commerce programs at Phones 4u, giving him deep expertise in commerce platforms, conversion optimization and cross-functional delivery. Ian is comfortable switching between delivery, people leadership and commercial strategy, and he’s repeatedly driven profitability improvements through process refinement and technology adoption. Based in Manchester, he pairs agency-honed client-facing skills with operator experience inside retail brands — a combination that helps translate technical choices directly into revenue impact. An early freelancer and lifelong builder, he still draws on hands-on development experience to inform pragmatic, scalable solutions.
10 years of coding experience
15 years of employment as a software developer
Design Business Studies Physical Education, Design Business Studies Physical Education at St John Fisher High School (A-Level)2:1 Computing Science, 2:1 Computing Science at University of Staffordshire
English, Spanish
Github Skills (40)
ecommerce10
magento10
php10
adobe10
downgrade9
magento-extension9
affiliates9
curve9
tarantool8
configurator8
google-places-api7
google-places6
api5
predict5
checkout4
Programming languages (4)
Github contributions (5)
iancassidyweb/magento2
Jun 2017 - Nov 2018
All Submissions you make to Magento Inc. (“Magento") through GitHub are subject to the following terms and conditions: (1) You grant Magento a perpetual, worldwide, non-exclusive, no charge, royalty free, irrevocable license under your applicable copyrights and patents to reproduce, prepare derivative works of, display, publically perform, sublicense and distribute any feedback, ideas, code, or other information (“Submission") you submit through GitHub. (2) Your Submission is an original work of authorship and you are the owner or are legally entitled to grant the license stated above. (3) You agree to the Contributor License Agreement found here: https://github.com/magento/magento2/blob/master/CONTRIBUTOR_LICENSE_AGREEMENT.html
Contributions:6 pushes, 3 branches in 1 year 4 months
authorshiproyaltysubmitcontributor-license-agreementprepare
iancassidyweb/devdocs
May 2016 - Jun 2017
Contributions:2 pushes in 1 year 1 month
magento2magentodeveloper-documentation
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