Principal Consultant Business Analyst at Herd Consulting
Widnes, England, United Kingdom
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Summary
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Senior
Ian Tidmarsh is a Principal Consultant Business Analyst with 11 years of progressive experience delivering user-focused digital services across UK public sector domains including finance, welfare, health, justice, and practice leadership. He has led business analysis functions at the Ministry of Justice and HMPPS and spent a decade at DWP rising from UX developer and scrum master to lead analyst roles, giving him rare end-to-end insight from user experience through delivery and governance. Ian specialises in shaping capability, recruitment and service sizing strategies by translating stakeholder needs into practical, auditable plans that balance policy, cost and user outcomes. He combines hands-on product empathy with practice leadership, coaching teams to embed user-focused design and measurable value. Based in Widnes, he is known for pragmatic problem-solving in highly regulated environments and a consistent track record of driving cross-functional alignment.
Prototype for Carer's Allowance Digital Service Claim
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Ian Tidmarsh - Principal Consultant Business Analyst at Herd Consulting