Ian Xiao is a Senior Manager based in Old Toronto with 11 years of experience helping retailers, consumer tech, and financial clients acquire, engage, and retain customers through data-driven marketing and digital transformation. At Deloitte he leads growth activation, cost management, and Generative AI for Marketing initiatives while coaching teams and building go-to-market offerings that translate bold ideas into operational roadmaps. Previously he led AI product engagements and APAC expansion at Dessa, shipped personalized marketing technology, and founded a data-science bootcamp that bridges business thinking with hands-on ML. Ian combines an engineering mindset—rooted in an MS in Data Science and an ECE background from University of Toronto—with practical product and venture experience, having launched startups and led cross-functional delivery. He’s known for turning complex analytics and journey insights into scalable campaigns and managed services, and he quietly drives inclusion initiatives to accelerate growth for new immigrants and minority staff. Outside work he’s the kind of coder who thinks deeply about problems and fuels long design sprints with too much coffee.
11 years of coding experience
7 years of employment as a software developer
Master of Science - MS, Data Science, Master of Science - MS, Data Science at New York University
Bachelor, Eletrical and Computer Engineering, 3.8 / 4.0, Top 5%, Bachelor, Eletrical and Computer Engineering, 3.8 / 4.0, Top 5% at University of Toronto
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