Summary
Ignacio Gallardo is a digital expert and webmaster with over 20 years leading CRM programs across insurance, retail and entertainment, currently driving digital initiatives at AXA in Madrid. He combines deep Salesforce expertise (Sales/Service/Marketing Cloud, Pardot, Apex) and legacy Siebel experience with a proven track record in CRM integrations to ERPs and banking systems. Known for end-to-end project leadership, Ignacio consistently delivers on scope, budget and timelines while optimizing vendor portfolios and team workflows. He excels at translating business needs into scalable CRM architectures and operational processes for call centers and marketing automation. Fluent in Spanish with strong English, he brings both hands-on configuration skills (SQL, SOQL, Siebel Tools) and strategic vision from roles spanning consultancy to in-house CRM leadership. A less obvious strength is his long-term blend of web operations and CRM program management, which helps bridge front-end customer touchpoints with backend enterprise systems.
8 years of coding experience
11 years of employment as a software developer
English, Spanish