Summary
Ignacio Robledo is a marketing leader with 14 years’ experience blending data-driven CRM, analytics and digital transformation to drive acquisition, retention and brand strategy at major insurers and financial services. As Marketing Director at Aegon Seguros he leads media, loyalty and digital initiatives while leveraging a technical background to run CRM, customer portals and app rollouts with product-minded rigor. Early experience as a J2EE developer and BI/CRM consultant gives him rare fluency across analytics, marketing automation and implementation—helping bridge strategy and execution. He holds an Executive MBA from ESADE and completed intensive programs at UCLA, HEC and Antai, reflecting a focus on organizational change and growth in emerging markets. Colleagues know him for building high-performing teams, a persistent appetite for learning, and an ability to translate complex models (LTV, churn, propensity) into measurable commercial outcomes.
14 years of coding experience
6 years of employment as a software developer
Growth and development in emerging markets - Intensive course, Growth and development in emerging markets - Intensive course at Antai College of Economics & Management, Shanghai
M&A and Private equity investments - Summer Sessions, M&A and Private equity investments - Summer Sessions at UCLA Anderson School of Management
TOEFL IBT Idiomas, TOEFL IBT Idiomas at Educational Testing Service
Executive MBA (GMP), Executive MBA (GMP) at Esade
Programatic adversising Digital marketing media buying, Programatic adversising Digital marketing media buying at CEF Centro de Estudios Financieros
Bachelor of Computer Sciencie Computer Sciencie, Bachelor of Computer Sciencie Computer Sciencie at Universidad Politécnica de Madrid
Organizational Transformation and Change Management - Intensive course, Organizational Transformation and Change Management - Intensive course at HEC Paris
ThePowerDigitalMarketing Marketing expert, ThePowerDigitalMarketing Marketing expert at thePower
English, Spanish