Ignacio Roca
Senior Product Manager - Onboarding at itti
Vicente López, Buenos Aires, Argentina
Summary
👤
Senior🎓
Top SchoolIgnacio Roca is an onboarding-focused Product Manager with 9 years of hands-on experience and a 16+ year background blending UX/frontend craft with product leadership, now building centralized identity and onboarding at itti. He has driven explosive growth and conversion improvements across fintech and crypto—scaling Lemon Cash from 60k to 2M users and boosting Bitso’s onboarding conversion from 8% to 29% while cutting costs and shipping KYC, ID&V, fraud and operations tooling. Equally comfortable sketching UX and coding frontends, Ignacio began as a DApp designer and frontend developer, bringing practical engineering empathy to complex integrations with banks and blockchain partners. He favors data-driven experimentation and resilient architectures to balance user delight, security, and operational efficiency. Based in Vicente López, Argentina, he combines product strategy, team scaling and hiring experience with a rare mix of design, frontend engineering and identity/KYC specialization. An observable through-line: he repeatedly turns high-complexity onboarding problems into measurable growth and cost savings.
9 years of coding experience
14 years of employment as a software developer
Bachelor of Business Management - BBM, Bachelor of Business Management - BBM at Universidad de Ciencias Empresariales y SocialesWeb development, Web development at Code AcademyFrontend Developer, Frontend Developer at CoderhouseAngular, Angular at UdemyCAE (Certificate in Advanced English), CAE (Certificate in Advanced English) at University of CambridgeGraphic Design, Graphic Design at University of Buenos Aires
Spanish, English, French
Github Skills (11)
marketplace10
blockchain9
react9
ethereum9
typescript9
nextjs9
api2
php1
php-application1
authorization1
identity1
Programming languages (2)
Github contributions (5)
ignacioperezroca/camaraargentinacafe
Apr 2017 - May 2017
Contributions:17 pushes, 1 branch in 24 days
devbold/despegar-frontend
Jun 2019 - Jun 2019
Contributions:2 commits, 4 PRs, 9 pushes in 1 day
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