Ignacio Villaverde is a senior commercial and digital transformation executive with 23 years leading marketing, sales and business development across Europe and Latin America. He has a proven track record at Telefónica driving large-scale programs—tripling online web sales across seven countries, redesigning regional apps and websites for millions of users, and cutting contact center costs by 38%. Ignacio builds and scales high-performance, geographically distributed teams and combines data-driven decision making with creative go-to-market strategies for acquisition, upsell and loyalty. He has deep expertise in channel strategy, e-commerce, e-care and Big Data-enabled telesales, having overseen projects that generated billions in recharge revenue and millions of migrations and sales. Multicultural and fluent in cross-border stakeholder management, he pairs commercial instincts with an MBA foundation and a passion for technology and finance. Open to leadership roles and partnerships that marry digital product growth with operational excellence.
10 years of coding experience
2 years of employment as a software developer
Master of Business Administration (MBA), Master of Business Administration (MBA) at IE Business School
Licenciado en Ciencias Económicas y Empresariales, Marketing, Licenciado en Ciencias Económicas y Empresariales, Marketing at Universidad Europea de Madrid
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