Co-founder And CEO Of Performance-based CRO Agency at Conversion Rate Store
Kyiv, Spain
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Summary
👤
Senior
🎓
Top School
Ihor Sokolov is a founder and CEO with eight years leading ConversionRate.Store, a performance-driven CRO agency that guarantees measurable uplifts and maintains a standout ~45–52% A/B test win rate. He combines deep analytics, UX research, and experimentation to drive ARPU/CLTV improvements for enterprise clients including Microsoft, Depositphotos and Preply, and backs projects with a money‑back promise if targets aren’t met. Trained at IE Business School and Tuck, Ihor scaled a team of strategists, designers, developers and data engineers and built the industry’s largest public repository of CRO case studies. Rare among CRO leaders, he pairs corporate communications experience from Nissan and Audi with rigorous, data-first product optimization processes, making him equally fluent in stakeholder storytelling and technical experimentation.
8 years of coding experience
1 year of employment as a software developer
Master of Business Administration (MBA), (short exchange), Master of Business Administration (MBA), (short exchange) at Tuck School of Business at Dartmouth
The Oratory School
Bachelor of Science, Business Management: Marketing pathway, Bachelor of Science, Business Management: Marketing pathway at Brunel University
Master of Business Administration - MBA, Business Administration, Management and Operations, Master of Business Administration - MBA, Business Administration, Management and Operations at IE Business School
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Ihor Sokolov - Co-founder And CEO Of Performance-based CRO Agency at Conversion Rate Store