Ilwoo Kim
Global Head Of Mobile Marketing at Samsung Electronics
Seoul, South Korea
Summary
👤
Senior🎓
Top SchoolIlwoo Kim is a results-driven brand and digital marketing leader with 8+ years of experience shaping mobile and IoT marketing at Samsung Electronics, currently serving as Global Head of Mobile Marketing in Seoul. He directs integrated digital-to-retail strategies across EU markets, driving online sales, CRM, SEO, and content programs while linking offline campaigns to digital attachment and brand loyalty. With a technical foundation in mechanical and aerospace engineering and early experience as a MEMS product architect and mobile technology strategist, he blends deep product understanding with data-driven campaign design. He leads global and regional teams to launch B2B and consumer services—spanning Samsung IoT, Health, and Payment solutions—while shaping communication architecture and .com renewal. Known for tracking digital performance closely, he turns analytics into actionable recommendations that consistently overachieve business targets. Comfortable at the intersection of engineering and marketing, he stays ahead of industry trends to optimize ROI and scale complex cross-functional initiatives.
8 years of coding experience
4 years of employment as a software developer
Bachelor's degree, Mechanlical Engineering, Bachelor's degree, Mechanlical Engineering at 인하대학교Masters, Mechanical and Aerospace Engineering, Masters, Mechanical and Aerospace Engineering at University of California, Los Angeles
Korean, English
Github Skills (3)
solver2
stl1
cpp1
Programming languages (1)
Github contributions (5)
rdd6584/INUCodeFestival
Dec 2019 - Dec 2020
Contributions:8 commits, 9 pushes, 5 branches in 1 year
rdd6584/infossm.github.io
Oct 2019 - Jan 2020
Contributions:4 PRs, 26 pushes, 6 branches in 3 months
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