Summary
Ilya Lebedev is a product-focused leader with 10 years of experience launching and scaling mobile products across Russia and the UK, currently serving as Product Owner / Product Marketing Manager at Flor2u. He combines expertise in product discovery, ASO, user acquisition and agile development to optimize funnels and drive measurable ROI through A/B testing and customer research. Previously he led user acquisition teams at МТС, Carbox and ТопТрафик, building growth engines for mobile-first audiences. Ilya is data-driven but customer-centric, translating qualitative insights into prioritized roadmaps and experiments. He brings a marketer’s sense for positioning and a product manager’s discipline for delivery, often bridging growth, analytics and product teams. Based in Moscow, he’s known for turning performance marketing levers into sustainable product improvements rather than one-off acquisition spikes.
10 years of coding experience
1 year of employment as a software developer