Imani Greenidge is a Digital Marketplace Strategist with 10 years of experience blending technical engineering roots and data-driven e-commerce strategy. She drives SKU-level accuracy, inventory optimization, and competitive analysis to improve marketplace performance and inform go-to-market decisions. Previously a Data Analyst on Google’s Ads team, she analyzed million-row datasets with SQL and BI tools to deliver measurable ROI improvements and advance measurement initiatives like incrementality testing. Her background in software engineering and a Computer Systems degree enable her to bridge engineering, product, and commercial teams while building scalable solutions. Imani regularly partners with major brands such as Nike and Adidas and has hands-on experience integrating same-day delivery channels to shape assortment and promotional strategy. She pairs practical coding experience from web and CMS projects with a Google Data Analytics certification, making her equally comfortable in dashboards and deployment.
10 years of coding experience
2 years of employment as a software developer
Associate's degree, Computer Systems, Associate's degree, Computer Systems at City Tech, CUNY
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