India Gordon is a Senior Web Conversion Optimization Analyst with over a decade of digital experience and more than seven years focused on web marketing and CRO at Pearson. She combines product ownership, content strategy, and technical fluency in AEM/DNN to run end-to-end A/B test programs that have lifted conversions 14% and cut bounce rates by 40% on high-impact pages. Adept at translating user research and analytics into testable hypotheses, she designs mock-ups, crafts detailed test plans, and presents actionable insights to stakeholders. India excels as a cross-functional collaborator—having led a 10-person web development team, managed multi-site content migrations, and streamlined publishing processes to scale output. She’s detail-oriented and creatively organizes digital information to improve engagement, with a practical knack for aligning SEO, UX, and development priorities.
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.
Request Free Trial
India Gordon - Senior Web Conversion Optimization Analyst