Summary
Irene Grimani is a marketing leader with 13 years’ experience crafting brand strategy and executing 360° integrated campaigns across retail, experiential and PR channels, currently managing Marketing Services at Mastercard in Athens. She combines agency-honed client management and campaign execution skills with in-house brand leadership from roles at Vans and Mastercard, delivering global product launches, large-scale events and retail activations. Known for a detail-oriented, creative and pragmatic approach, she excels at aligning cross-functional teams—digital, production, PR and sales—to drive measurable results. Her background in experiential sampling and retailer programs for major FMCG and tech clients reveals a knack for turning strategic insight into hands-on consumer experiences. Colleagues describe her as energetic with a positive “can‑do” mindset, and her wry GitHub bio hints at a sharp sense of humor beneath the professional polish.
13 years of coding experience
7 years of employment as a software developer
Master’s Degree, Business and Economics - Specialization in International Marketing and Brand Management, Master’s Degree, Business and Economics - Specialization in International Marketing and Brand Management at Lund University School of Economics and Management
High School Diploma, High School Diploma at Arsakeio - Tositseio of Ekali
Bachelor's Degree, Business Administration, Marketing Communication, Bachelor's Degree, Business Administration, Marketing Communication at American College of Greece