Irene Wiliudarsan
Category Manager
Special capital Region of Jakarta, Indonesia
Summary
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Senior🎓
Top SchoolIrene Wiliudarsan is a data-driven category manager with 11 years of cross-functional experience in tech and e-commerce, currently leading category strategy and seller growth at TikTok Shop. She combines a cum laude Computer Science background from ITB with hands-on analytics and project delivery, having led 70+ growth initiatives that lifted category growth by 5–15 percentage points. Her track record spans managing $70M+ annual GMV portfolios, coaching teams to top performance, and orchestrating end-to-end go-to-market launches that helped Xiaomi reach #1 smartphone brand in Indonesia. A consistent top performer and competition winner (Astra case, Facebook hackathon, PM Challenge Asia-Pacific finalist), she blends product intuition with process improvements to boost seller operations and campaign ROI. Known for mentoring account managers and automating analytics workflows, she often bridges strategy and ops through data-driven playbooks. Based in Jakarta, she enjoys turning complex marketplace challenges into scalable seller and creator solutions.
11 years of coding experience
4 years of employment as a software developer
Bachelor of Engineering (B.E.), Informatics/Computer Science, Cum Laude (with Distinction), Bachelor of Engineering (B.E.), Informatics/Computer Science, Cum Laude (with Distinction) at Institut Teknologi Bandung (ITB)High School Diploma, Natural Sciences, 96/100, High School Diploma, Natural Sciences, 96/100 at SMAK 1 PENABUR Jakarta
English, IndonesianGithub contributions (5)
irenehuang189/TwitAku
Apr 2015 - Nov 2015
Contributions:24 commits, 15 pushes, 1 branch in 7 months
irenehuang189/use-case-classifier
May 2017 - Sep 2017
Contributions:36 pushes, 1 branch in 4 months
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