Irina Tokareva
Head Of Global Display And Programmatic
Madrid, Community of Madrid, Spain
Summary
👤
Senior🎓
Top SchoolIrina Tokareva is a results-driven e-commerce and digital advertising leader with 8 years of experience building and scaling global display and programmatic strategies for enterprise brands. As Head of Global Display and Programmatic at Radisson Hotel Group, she designs ad tech roadmaps, manages vendor and agency partnerships, and optimizes cross-channel campaigns across display, video and paid social using DV360, CM360, Google and Yandex stacks. She combines hands-on trafficking and optimization skills with strategic planning—translating data from Google Analytics, Adobe Analytics and Yandex Metrica into precise targeting and ROI-driven media mixes. Comfortable in multilingual, multi-market environments, Irina has delivered programmatic solutions across travel, gaming, consumer electronics and automotive sectors. Colleagues describe her as both technically fluent in ad tech and pragmatic about business outcomes, frequently bridging analytics and creative to boost campaign efficiency.
8 years of coding experience
4 years of employment as a software developer
Диплом специалиста, Рекламный маркетинг, Диплом специалиста, Рекламный маркетинг at Московский Государственный Университет Печати (МГУП)
Русский, Английский, Spanish, Ukrainian
Github Skills (78)
switch10
nintendo10
cpp10
emulation10
visual10
renpy10
unity3d10
novel10
extraction10
mod-manager9
linux9
opengl9
engine9
audio9
decompiler9
Programming languages (9)
Github contributions (5)
Neko-Monika/Everlasting-Doki-Doki
Sep 2018 - Jan 2019
"Everlasting Summer" and "Doki Doki Literature Club!" crossover mod on Russian (and maybe other) language
Contributions:18 PRs, 242 pushes, 1 branch in 4 months
modliteraturedoki-doki-literature-clubeverlasting-summersummer
Inui-senpai/reactos-renpy
Jun 2021 - Aug 2022
Contributions:50 commits, 51 pushes, 4 branches in 1 year 2 months
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