Summary
Irwan Setiawan is a founder and engineering leader with 11 years of experience building high-scale adtech and SaaS platforms and a recent focus on AI-first productivity products. He co-founded and scaled TinyWhale to acquisition and led architecture at BuzzCity delivering a 30B-requests-per-month ad network, then drove product and regional scaling at Criteo where he launched a multimillion-dollar app monetization business. Now based in Singapore, he’s founding Toshi to turn unstructured inputs—photos, files, emails—into calendar events with an AI copilot, while running a technical consultancy, FusionOne. Comfortable moving between hands-on engineering, product strategy, and go-to-market execution, he combines distributed systems expertise with startup grit and a habit of prototyping POCs to validate complex integrations. An executive MBA and CTO-program alumnus, he’s equally at home mentoring teams across APAC as he is iterating on customer-facing AI workflows.
11 years of coding experience
10 years of employment as a software developer
CTO Program, CTO Program at Quantic School of Business and Technology
Bachelor Computer Science, Bachelor Computer Science at BINUS University
English