Summary
Isaac Limón is a strategic marketing leader with 11 years of experience designing data-driven brand and digital media programs across LatAm and the US Latino market, now shaping marketing strategy at BlackRock in Mexico City. He blends creative leadership—from agency brand planning at TBWA and McCann to in-house growth roles at Luuna and GoTrendier—with hands-on execution in paid media, CRM, product-aligned positioning, and performance analytics. Isaac has a track record of boosting acquisition and sales (including a 90% new customer increase and 50% sales uplift in past roles) by tying creative content to measurable KPIs and continuous UX/UI optimization. He’s known for building cross-functional processes and Agile workflows that align product, marketing and creative teams, and for mentoring peers through executive positioning and brand ambassador programs. Obsessed with culture and transformation, he combines a visionary outlook with rigorous root-cause analysis to prioritize impact and resource efficiency. Outside his day-to-day, his GitHub profile hints at a principled mindset—quoting Edmund Burke—underscoring a philosophy of proactive leadership.
11 years of coding experience
The National Polytechnic Institute of Mexico
Marketing y ventas, Empresa, gestión, marketing y disciplinas afines, Marketing y ventas, Empresa, gestión, marketing y disciplinas afines at Institut d'Administration des Entreprises Lille 1
English, French, Portuguese