Isabelle Poirier is a seasoned product and digital strategy specialist with 25 years of experience, currently transforming research into actionable product insights at Mirego. Her career spans agency and studio environments where she led UX/UI, strategy, marketing and performance teams, and helped pivot an agency into a successful video game studio. She has deep B2C and video game expertise—go-to-market planning, brand/product strategy, and performance analytics—coupled with hands-on account leadership for major brands like Hasbro, Bombardier and Disney. Isabelle has driven studio-level operational improvements affecting 150+ staff and secured multimillion-dollar funding by leading market research and positioning. She is bilingual (French/English), customer-centered and known for building long-term vision, continuous-improvement processes and coaching teams through growth. Less obvious: her background in web production and art direction gives her a rare mix of creative sensibility and data-driven product rigor.
8 years of coding experience
17 years of employment as a software developer
Bachelor's degree, Graphic Communications, Not Graduated, Bachelor's degree, Graphic Communications, Not Graduated at Université Laval
D.E.C., Arts & Literature - Media, D.E.C., Arts & Literature - Media at Cégep Rimouski
Contenu pédagogique du MOOC Python3 sur fun-mooc.fr
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Isabelle Poirier - Specialist, Product Research at Mirego