Israel Beck
Founder & CEO at Cratic
Calgary, Alberta, Canada
Summary
👤
Senior🎓
Top SchoolIsrael Beck is a founder and CEO with nine years of experience building mission-driven products that blend AI, psychology, and organizational strategy to improve workplace culture. Based in Calgary, he leads Cratic, a platform that gives employees actionable dashboards and uses ML-driven conversation analysis to measurably boost engagement, reduce turnover, and accelerate change programs. His team combines strategy experts, psychologists, engineers, HR pros and retired executives to deliver tangible outcomes—from raised eNPS and Glassdoor scores to increased sales and safety improvements. An MBA from Notre Dame and additional studies at Northwestern underpin his ability to translate business goals into product and go-to-market execution. Israel’s work is notable for treating culture as a product metric—gamifying behavior change and embedding continuous measurement into everyday workflows. He’s quietly ambitious about making culture a strategic lever for measurable business performance.
8 years of coding experience
M.B.A., M.B.A. at University of Notre Dame - Mendoza College of BusinessNorthwestern UniversityB.A; B.S, B.A; B.S at Cedarville University
Github Skills (12)
react-component8
mern6
tooltip5
mongodb5
react5
ellipsis5
nodejs4
firebase4
reactjs-components4
concerts2
youtube1
google-maps1
Programming languages (2)
Github contributions (5)
BattleBlocks/BattleBlocks
Feb 2018 - Jun 2018
A MERN+Firebase Project
Contributions:121 commits, 44 PRs, 94 pushes in 4 months
reactfirebasemernnodejsreactjs
therealizzi/Sonar
Apr 2018 - May 2018
Contributions:4 PRs, 53 pushes, 3 branches in 1 month
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