Ivan Babko
Principal Designer at Performica
Netherlands
Summary
👤
Senior🎓
Top SchoolIvan Babko is a Principal Designer based in the Netherlands with 15+ years delivering end-to-end product design and 9 years in senior UX leadership roles across scale-ups and large platforms. He has repeatedly turned complex enterprise and consumer problems into measurable outcomes—from launching Booking.com for Business and reducing cancellations at scale to converting internal analytics into a global SaaS at Invitae. Ivan blends hands-on interaction design and front-end coding with strategic roadmap and design-system leadership, enabling teams to ship reliably within Agile processes. He champions continuous user research, A/B testing, and prototyping to drive adoption and product focus, and has mentored designers into senior roles while improving cross-functional delivery. Notably, he pairs a Master’s in International Relations with deep product instincts, bringing a rare perspective on stakeholder alignment and global product launches.
9 years of coding experience
8 years of employment as a software developer
Master, International Relations, Master, International Relations at Saint Petersburg State University
Russian, English
Github Skills (10)
sketch-app8
sketch-plugin7
sketch7
cocoascript7
plugin5
fill4
stock3
google-sheets3
adobe-xd3
google2
Programming languages (1)
Github contributions (5)
ivanbabko/goodrocket-design
Jan 2017 - Dec 2021
Contributions:40 pushes, 1 branch, 1 tag in 4 years 11 months
ivanbabko/goodrocket-css
Jan 2017 - Jun 2018
Contributions:1 release, 58 commits, 56 pushes in 1 year 4 months
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