Summary
Ivan Sp is a Senior SEO specialist based in Vancouver with over 17 years of hands-on experience blending programming, database skills and technical SEO to drive scalable organic growth. He has a strong track record building programmatic content frameworks, site architectures, and semantic topic clusters for B2B SaaS and ecommerce, often coupling strategy with code to automate large-scale keyword and entity discovery. Ivan has led complex SEO projects—creating 47+ targeted service pages, schema implementations, and internal linking systems—that prioritize search intent and buyer-journey mapping over simple keyword chasing. His background in electromechanics and mainframe/Cobol/DB2/CICS training, plus fluent English and a CS degree from UBC, give him an atypical mix of low-level systems rigor and modern web analytics. Comfortable in both consultancy and in-house roles, he routinely uses log analysis, HTACCESS tuning, and programmatic tooling to solve crawlability and performance challenges. Colleagues describe him as a pragmatic problem-solver who turns large datasets into actionable SEO roadmaps that both rank and convert.
9 years of coding experience
Bachelor's degree, Computer Science, Bachelor's degree, Computer Science at The University of British Columbia