Summary
Ivar Pruijn is a product consultant and former engineer with 13 years of hands-on experience building and scaling B2B and B2C products for millions of users across startups, scaleups and corporates. As co-founder and CPO of Objectiv he led an open-source, developer-first analytics platform and drove product-led growth, weekly shipping, and a taxonomy-based data model that lets teams analyze raw data from their own stores. He combines deep technical fluency in developer and data ecosystems with commercial experience—from fundraising and CFO duties to running experimentation and product discovery programs. Known for creating focus and setting up Product Ops, he helps teams move from idea to measurable growth through disciplined discovery, metrics and experimentation. Based in Amsterdam, he still organizes the local product community and brings an operator-founder perspective that blends practical engineering, go-to-market instincts and a data-geek’s curiosity.
13 years of coding experience
19 years of employment as a software developer
MSc. Telematics, MSc. Telematics at University of Twente
English, Dutch