Summary
J Guard is a seasoned beverage entrepreneur and founder with a decade of experience building and scaling consumer drink brands from concept to shelf. Based in Framingham, MA, he leads vertically integrated ventures—Winch & Pulley Beer Co., Right Coast Brands, Corner Deli, and Culture Pop Soda—overseeing product development, manufacturing, distribution, and brand storytelling. His background spans category-defining roles at Purity Organic and Biena Foods, giving him a rare combination of hands-on operations know-how and go-to-market strategy. Known for turning accidental career beginnings into a portfolio of distinctive, lifestyle-focused beverages, he also runs a venture studio that incubates and commercializes new drink concepts for clients and internal brands. J pairs an accounting and business education from Northeastern with practical expertise in DTC and wholesale expansion, and he often designs brand experiences that prioritize community and narrative as much as flavor.
10 years of coding experience
9 years of employment as a software developer
BS Accounting and Business/Management, BS Accounting and Business/Management at Northeastern University
Vermont Academy