Summary
Jacob Cowan is a sales enablement leader with 10+ years of domestic and international experience building sales methodology, onboarding, and training programs that drive measurable revenue gains. Currently Lead Program Manager for GTM Enablement at HubSpot, he has a track record of boosting pipeline and quota attainment through hands-on programs—examples include a 400% pipeline lift and consistent double-digit growth from training interventions. Jacob blends adult-learning theory, blended delivery, and Salesforce-aligned processes to create repeatable seller motions and scalable onboarding across global teams. He’s equally comfortable coaching 1:1, designing company-wide methodology rollouts like MEDDPICC and Command of the Message, and administering enablement platforms such as Highspot and Thought Industries. A lifelong learner with a creative streak, he’s traveled and taught internationally and once won a limbo contest with the stick on fire—a hint of his willingness to take smart risks.
10 years of coding experience
4 years of employment as a software developer
Bachelor of Arts (B.A.), Communication and Media Studies, Bachelor of Arts (B.A.), Communication and Media Studies at University of Southern Maine