Summary
Jacob Frackson is a Principal Architect specializing in data and AI platforms with 11 years of experience designing analytics engineering and data architecture for fast-moving companies. Currently leading platform strategy and enablement at Datatonic, he blends hands-on pipeline engineering with mentoring and standards work to make data teams more autonomous and effective. His background spans data science, BI, and analytics engineering—building production Airflow pipelines, SQL transformations, testing suites, and self-serve analytics at companies like Dialogue and Bus.com. Jacob emphasizes teaching concepts first and cementing learning through project-based, applied work, which he practices both with clients and the broader analytics community. Based in Canada, he brings a practitioner’s view on practical governance and enablement rather than purely theoretical architectures. Colleagues describe him as a teacher-engineer who turns complex data challenges into adoptable practices and measurable outcomes.
11 years of coding experience
6 years of employment as a software developer
Bachelor's Degree Economics and International Development, Bachelor's Degree Economics and International Development at McGill University
English, French