Summary
Jacob Hicks is a commercial and revenue leader based in Provo, Utah with two decades of experience building and scaling sales organizations across energy and health-tech sectors. Currently VP of Sales at Techcyte, he progressed from founding commercial roles to owning GTM and revenue for clinical and anatomic pathology AI diagnostics. He combines enterprise channel management expertise from a $60M P&L at Shell with startup hustle—having been the first commercial sales hire and Sales Director driving product-market fit and rapid commercialization. Jacob is data-driven (creator of Shell’s “CLARITY” analytics concept) and adept at translating technical AI capabilities into customer value for faster, more accessible diagnostics for people, animals, and environments. A polished communicator and recruiter with a BYU MBA, he has a track record of creating operational tools and processes that cut costs and improve adoption at scale. Colleagues describe him as one part strategist, one part implementer—equally comfortable negotiating distributor networks or evangelizing novel AI diagnostics to clinical buyers.
8 years of coding experience
17 years of employment as a software developer
Western High School- Las Vegas, NV
Master of Business Administration (MBA) Sales/Marketing Entrepreneurship, Master of Business Administration (MBA) Sales/Marketing Entrepreneurship at Brigham Young University Marriott School of Business
Bachelor of Science Sociology Spanish, Bachelor of Science Sociology Spanish at Brigham Young University
Spanish