Jacob Oettinger is a lead software architect and generalist with 18 years of experience designing scalable backend services, intuitive frontends, and robust database schemas. Based in Copenhagen, he has risen through developer to lead roles at Hello Retail since 2013, now shaping architecture and delivery for production e-commerce platforms. He co-founded Simpelt Regnskab and has repeatedly blended hands-on engineering with product-building in startups and consultancies, giving him a practical appreciation for shipping end-to-end solutions. His background includes an M.Sc. in Computer Science from DTU and a track record of moving between technical leadership and code, which often translates into pragmatic, business-aligned technical decisions. A detail that sets him apart is sustained long-term commitment to a single product family (Hello Retail) while also founding and partnering in smaller ventures, showing both depth and entrepreneurial breadth.
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Jacob Oettinger - Lead Software Architect at Simpelt Regnskab