Jacob Wieland
Senior Behavioural Methodology Specialist Global Panel Strategy
Copenhagen, Capital Region of Denmark
Summary
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Senior🎓
Top SchoolJacob Wieland is a senior behavioural methodology specialist with over two decades of experience designing and delivering global audience measurement and panel strategies for leading broadcasters and research organisations. He combines deep expertise in TV, streaming and radio measurement with hands-on delivery of world-first measurement systems and neuroscience-informed pilot testing that have reshaped KPIs and digital transformation roadmaps. At Nielsen and the BBC he led large-scale transformation programs across 20+ markets, driving operational efficiencies and future-proof strategies that balance qualitative and quantitative insights. Based in Copenhagen, he’s equally comfortable architecting technical infrastructure and running field-forward behavioural research, bringing a rare blend of methodological rigor and practical execution to media measurement.
10 years of coding experience
17 years of employment as a software developer
high school, high school at Fjerritslev GymnasiumBoard InstituteMaster of Arts, Media Studies & Sociology, Master of Arts, Media Studies & Sociology at Aarhus UniversitetAdditional courses, Sociology and media studies, Additional courses, Sociology and media studies at Københavns Universitet
English, German, Danish
Github Skills (2)
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Programming languages (1)
Github contributions (5)
drdk/applicant-assignment-frontend
Oct 2016 - Jun 2017
Contributions:4 commits, 5 pushes in 7 months
drdk/swagger-js
May 2016 - May 2016
Contributions:1 push in 1 day
apijavascript-librarybrowserjavascriptnodejs
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