Summary
Jade Chen is a product marketing manager with 13 years of experience designing and executing digital media and advertising strategies across startups, international agencies and Fortune 500 companies. Currently at ByteDance working on Pangle and TikTok for Business ad networks, she blends deep media planning and programmatic expertise with hands-on campaign optimization and vendor partnerships. Her background spans Tencent social ads, global agency accounts like Anheuser-Busch InBev and The Home Depot, and strategic RFP and media-buy processes that consistently align creative brand ideas with measurable business outcomes. Trained at NYU in integrated marketing and with early roots as a professional hostess, she pairs analytical campaign rigor with exceptional presentation and client-facing skills. Known for thriving in fast-moving, cross-functional environments, she excels at turning complex ad operations into clear, actionable plans that drive performance.
13 years of coding experience
4 years of employment as a software developer
Master of Science, Integrated Marketing, Master of Science, Integrated Marketing at New York University
Bachelor's Degree, Advertising, Bachelor's Degree, Advertising at South China University of Technology
English, Chinese, Chinese